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    Clifford D. Hyra

    Founding partner



    Who is Cliff?

    Clifford D. Hyra, JD, is an intellectual property attorney with broad experience handling domestic and international patents and trademarks and related matters.


    Cliff is a registered Patent Attorney with extensive experience in the fields of computer software and hardware, medical devices, material science, aerospace, and mechanical and electrical devices, as well as industrial designs.

    What did he do before?

    Cliff graduated magna cum laude from the George Mason University School of Law, where he was a member of the Law Review, and has a B.S. in aerospace engineering from Virginia Tech, also magna cum laude.

    What does he do now?

    Cliff works with clients large and small around the world to protect their interests in the U.S. and globally.

    ​How is this unique?

    Cliff is an expert in cracking tough patent prosecution cases and extracting maximum claim scope, and in patent strategy and portfolio management. Cliff also thrives in high-stakes contested trademark proceedings.

    Something personal

    Cliff enjoys running, reading, and teaching his four young children to play poker, and is active in real estate investment and the AI safety community.

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    Who is Zeev?

    Zeev's career span around the management of IP firms and the use of technology. He is qualified to practice law in Israel and the UK. 

    ​What did he do before?

    Zeev managed 3 different IP firms before founding a tech startup in the IP space and raising about $2M. His professional expertise is managing complex global IP portfolios.

    ​What does he do now?

    Zeev is in charge of the firm's smooth operation, technology stack and growth in Europe. He works closely with some of the firm's most ambitious clients on IP strategy.

    ​How is this unique?

    Zeev seamlessly moves between the worlds of business and legal, and has expertise in multiple jurisdictions. He can understand how to combine business and IP better than most.

    Something personal

    Zeev is learning to speak Spanish and to play the guitar.

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    John Bednarz




    Who is John?


    John R. Bednarz, JD is an intellectual property attorney and a registered Patent Attorney with a background in computer science.  John has extensive patent preparation and prosecution experience and has worked with tiny startups, giant corporations, and everything in between.  

    ​What did he do before?

    John graduated cum laude from Bucknell University with a B.S. in computer science and later from the Syracuse University College of Law.  John has experience from Washington DC intellectual property boutiques and prior to joining Fresh IP was a Shareholder at an AmLaw 100 firm.

    ​What does he do now?

    John works with clients to protect intellectual property interests in a variety of technology areas including software and mechanical technologies.  In particular, John prepares and prosecutes patent applications related to Internet-based systems, communication systems, graphical user interfaces, mobile computing devices, databases, computer architectures, artificial intelligence, and business methods.

    ​How is this unique?

    John is an expert in obtaining patents for software companies and in overcoming patentable subject matter rejections.  In addition, John has extensive knowledge of open source software licenses.

    Something personal

    John enjoys running, traveling, and coaching teams for his four young children. John has developed apps that are available for download in the iOS App Store.  In high school, John interviewed the inventor of the television’s widow, Pem Farnsworth, and this experience blossomed into John’s career as a patent attorney.

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    Aubrey Chen



    Who is Aubrey?

    Aubrey Chen, JD, is licensed to practice law in California and as a registered patent attorney before the United States Patent and Trademark Office. 

    What did he do before?

    Aubrey graduated magna cum laude from Santa Clara University School of Law, with an honors specialization in intellectual property.

    Aubrey's technical background includes a Bachelor's degree in biochemistry and molecular biology and a Master’s degree in biological sciences. He also studied cancer biology and has performed graduate research on DNA replication and repair processes. Aubrey’s biotechnology industry experience includes developing research instrumentation, bio engineering methods, and consumable products (M.S., Stanford University (Biological Sciences); B.A., University of California, Berkeley (Biochemistry and Molecular Biology)).

    What does he do now?

    Aubrey works on patent applications in a variety of fields, including biotechnology, chemistry, genetics, computer hardware/software, material science, industrial processes, and consumer/retail goods. 


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    Dr. Matthew Latimer



    Who is Matt?

    Matt is a patent attorney and prior examiner with extensive experience in drafting and prosecution of patents in the life sciences sector. 

    What did he do before?

    Prior to working at Fresh IP, Dr. Latimer worked at one of the top patent firms in the US (Finnegan Henderson), and was in-house counsel at a leading biomedical company. 

    In addition to his experience in private and in-house practice, Dr. Latimer served at the USPTO as an Examiner in complex life science cases.

    What does he do now?

    Matt is responsible for preparing and prosecuting patents in the fields of biotechnology, pharma and medical technologies in the U.S.

    How is this unique?

    Matt combines a strong academic background (Ph.D. Virginia Tech, Post-doc, National Cancer Institute), experience from a leading private practice firm, an in-house perspective, and the experience of being an examiner at the patent office, providing him a truly full outlook on the patent process. Matt uses his extraordinarily deep experience to support our clients through efficient prosecution.

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    Tali Fisher

    Operations Manager

    Who is Tali?

    Tali is an Israeli Advocate.

    What did she do before?

    Tali has an LLM degree in Commercial Law, and she became a partner in a law firm at the age of 28. Tali has also managed her own practice in Israel, and after moving to the UK , became a manager in an IP consultancy.

    What does she do now?

    Tali runs FRESH operations and co-operations.

    How is this unique?

    Tali has many years of experience in legal and IP services . She has a diverse knowledge of multiple fields of law, and speaks a number of languages.

    Tali’s versatile background allows FRESH to be truly accessible, and operate at the highest levels of service and expertise.

    Something personal

    Tali is an author of 2 children's books, and she loves interior design.

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    Janice Housey


    Janice Housey, JD, has more than 20 years of experience in the field of trademarks and copyrights.


    Janice's practice includes counseling emerging companies and established businesses in all aspects of trademark law, trade dress, domain names and copyrights.


    Janice clears marks, prepares Trademark Office filings, assists in brand name development and protection strategies, and counsels in trademark infringement matters and domain name issues.


    In addition, Janice drafts and reviews a variety of agreements, including software and trademark licenses, and end-user consent and settlement agreements.

    On top of her prosecution and licensing background, Janice has represented clients in oppositions, cancellations and appeals in over 100 proceedings before the Trademark Trial and Appeal Board, and has represented clients in trademark infringement cases in various district courts.  

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    JED FAGAN   

    Patent Legal Assistant

    Who is Jed?

    Jed is our Legal Assistant.

    What did he do before?

    Jed is an LLB graduate with honors.


    What does he do now?

    Jed assists with patent filing and prosecution, from inception to issuance, for both U.S. and foreign applications;  payment of maintenance fees; and client relations.

    How is this unique?

    Jed has a lot of experience in legal-tech and customer relations.


    Something personal

    Jed loves trying new things.

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    Brad Hyra  

    Trademark Assistant

    Brad  has over 12 years of experience in management and customer relations.  

    Brad assists with trademark filing and  prosecution, renewals, and domestic and international client relations.  


    Education: B.S. Psychology, George Mason University

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    amanda ELLERMAN  

    Patent Administrator

    Who is Amanda?

    Amanda Ellerman is our patent assistant .

    What did she do before?

    Amanda graduated from Virginia Commonwealth University with a B.A. in music.

    What does she do now?

    Amanda provides administrative support for the patent application process.


    Something personal

    Amanda enjoys reading, video games, and jiu jitsu.  Her goals include learning how to play the cello, ride a horse, and hang glide.

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    Carmen Sánchez  

    Trademark Administrator

    Who is Carmen?

    Carmen is our trademark assistant.

    What did she do before?

    Carmen holds a bachelor degree in Education.

    What does she do now?

    Carmen supports FRESH team by assisting with trademark filings, prosecution and maintenance for domestic and foreign clients. Carmen speaks both English and Spanish.

    Something personal

    Carmen loves making candles in her free time, and she enjoys traveling, running, painting and trying new food whenever she has the chance.